A quick ideation study using Vizcom to explore a Lexus-inspired hot hatch. The goal was to develop a bold, compact silhouette with Lexus brand cues, experimenting with proportion, surfacing, and detail through iterative AI sketching.
Using loose form sketches as input, I guided the AI to refine each pass, focusing on creating a cohesive front identity and dynamic side profile. The final output blends Lexus’s precision-driven design with the playfulness of a hot hatch segment.
Here I start with a sketch that I simplified the lines before inputting the sketch to Vizcom.
I further refine the previous renders to a simple line drawing while adding references of Lexus concept cars as inspiration.
